Experiential Strategy & Brand Growth
I design experiences that move beyond attention to create trial, demand, loyalty, product education and measurable business value.
Experiential Marketing · Creative Operations · Brand Growth
The constant behind great creative.
When the idea is bold, the stakes are high and the moving parts multiply, I bring the strategy, structure and leadership that turn creative ambition into measurable impact.
Combat Veteran · MBA · Alabama State University 50 Under 50, Class 8
20+Years building brand experiences
$3.5MBudgets led
150+Activations per year
20+Team members led
01 What I do
Ideas are great. Execution is better.
I build the system that turns the spark into impact.
Creative Operations & Production
I build the budgets, timelines, teams, vendor systems and decision paths that keep ambitious creative intact from kickoff through execution.
Integrated Campaign Leadership
I connect real-world experiences with content, partnerships, social strategy and audience data so every touchpoint works toward the same outcome.
Team & Stakeholder Leadership
I bring executives, creatives, producers, partners and field teams into alignment, then keep everyone moving when the variables start moving too.
Creative teams bring the spark.
I build the engine that turns it into impact.
02 Selected impact
Proof over promises
Built for the moments where failure gets expensive.
My value is not simply having the idea. It is creating the clarity, accountability and momentum required to deliver it when the audience is live and the clock is unforgiving.
National Programs
150+activations delivered annually
Led complex field marketing programs across markets, building the staffing, logistics and reporting systems required to scale without sacrificing quality.
Live Sports
10years in NFL and MLS fan engagement
Produced high-volume brand and fan experiences connected to the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium.
Narrative Operations
2M+Instagram reach across two posts
Built a rapid-response content and reporting system that aligned talent, platform partners and production while nearly 2M impressions landed on X in 24 hours.
Selected brand and event experience
PedialyteAtlanta FalconsAtlanta UnitedCoca-ColaGMRSuper BowlHPMcDonald's
03 The method
The operating system
Clarity is a competitive advantage.
The best creative does not need more meetings. It needs the right questions, clear ownership and a leader who can keep the work moving without watering down the vision.
- 01
See the need.
Find the real business problem beneath the request.
- 02
Build the solution.
Turn insight into a clear strategy and operating plan.
- 03
Organize the chaos.
Align the people, money, timing and moving parts.
- 04
Execute the idea.
Protect the vision while delivering in the real world.
- 05
Measure the result.
Prove what worked and make the next move smarter.
04 Who I am
Strategist. Operator. Leader.
I turn chaos into measurable wins.
For more than two decades, I have led the teams, budgets and systems behind ambitious experiential marketing campaigns, live events and national brand programs.
I am a combat veteran, HBCU graduate, MBA and founder of Jolt Experiential. That mix shaped how I lead: diagnose the real problem, establish the standard, protect the people doing the work and finish the mission.
I care about ROI, and I care about people. The strongest work delivers for the business, respects the audience and leaves the team better than it found them.
See the need. Build the solution. Organize the chaos. Lead the people. Execute the idea. Measure the result.
Bring me the vision, the challenge or the mess.
Let's build something that moves people and moves the business.
Share the opportunity, the objective and what success needs to look like. I'll take it from there.
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